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HOME 》 HR Practices in Taiwan 》 Useful Information 》 Job Description 》 Hi Tech Industry - Marketing
Marketing Manager / Product Manager
Job Description:
  • Responsible for the success of stand alone hardware, embedded hardware and software products through their entire lifecycle
  • Process development and product requirements to launch through end-of-life
  • Direct manage and report on all aspect of xxx testing
  • Responsible for setting schedules and implementing product releases in conjunction with product marketing and engineering
  • Gather and analyze customer and other feedback from various programs and processes
  • Ensure launch schedules are disseminated and understood
  • Work with product marketing to design product/service promotion and the definition of needed collateral for sales support, lead generation, customer education, etc.
  • Responsible for technical sales training, product/service sales forecasting, product/service pricing strategy development and execution
  • Defines, drives the realization and the launch of xxx products
  • Test the product specification regularly in the market (by focus group)
  • Maintains continuous contact with customers to understand their needs and to support sales
  • Finds, describes and recommends new business opportunities and product opportunities
  • Product research, including industry position and competitive analysis
  • Product requirements, including functional and usability requirements
  • Product detail requirements, including build-to specifications and support requirements
  • Team joint responsibilities including: go to market strategy, pricing strategy, product release and feature / function scheduling, product focused trade show, event and briefing planning, product packaging and distribution planning
  • Work with marketing research to identify customer preferences and market requirements for new products and enhancements to existing products
  • Drive product development across multiple functional departments including business development, operations, and marketing communications, balancing speed of development and deployment with effectiveness
  • Identify new product / business opportunities consistent with strategic plans and working with cross-functional teams to analyze and develop the opportunity
  • Track strategic opportunities and competitive threats
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