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HOME 》 HR Practices in Taiwan 》 Useful Information 》 Job Description 》 Public Relations
PR Manager / Supervisor / Specialist / Executive
Job Description:
  • Manage the PR of the company through special events, relation’s promotions, press releases, and more
  • Performs basic product PR functions for several business lines
  • Prepare press release and other press material , media relation, distributing press materials
  • Work closely with Director and Manager of specific products to manage media inquiries , proactively pitch stories, events , and enhance company image
  • Interface with executives, including briefing them, staffing interviews and following up with press
  • Develop overall strategic plan and public relations initiatives aligned with company’s objectives
  • Utilize significant advertising expertise to provide guidelines and support to partners, business development managers, client service professionals and advertising/public relations staff
  • Develop, execute, and supervise broad advertising programs, including public relations and media relations activities such as advertising, mailings, media relations, and internal communications
  • Draft and distribute press release, ad copy and articles and survey results to ensure quality control and effectiveness
  • Be responsible for all the logistics necessary for a successful PR program
  • Work with the company’s external PR agency, both domestic and international
  • Manage an editorial calendar, maintaining a complete speaking engagement calendar, press/analyst tours, and managing the development and delivery of all press releases
  • Publicizing the different areas of the company’s business and products by coordinating the effort of agency
  • Working closely with business, trade and/or consumer press
  • Writing press release and other press material
  • Crafting messages and strategy for PR launches and announcements
  • Managing press tours and press events
  • Identifying, initiating and maintaining relationships with key reporters and analysts
  • Conceiving, preparing and planning story ideas to pitch to business, technology, trade and consumer press; online and broadcast and print
  • Developing and implementing a strategy to secure speaking engagements and sponsorship opportunities at conferences and trade shows to support the company’s leadership positioning
  • Develop reports and analysis of news coverage and trends in media
  • Responsible for developing, positioning and generating interest for the company’s strategy and competitive advantage
  • Defining and executing communication plans for all types of announcements, including company growth milestones, organizational changes; and securing public appearances for senior executives
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