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HOME 》 HR實用工具》如何書寫英文職務說明書》 Hi Tech Industry - Marketing

Marketing Manager / Product Manager

Job Description:

Responsible for the success of stand alone hardware, embedded hardware and software products through their entire lifecycle
Process development and product requirements to launch through end-of-life
Direct manage and report on all aspect of xxx testing
Responsible for setting schedules and implementing product releases in conjunction with product marketing and engineering
Gather and analyze customer and other feedback from various programs and processes
Ensure launch schedules are disseminated and understood
Work with product marketing to design product/service promotion and the definition of needed collateral for sales support, lead generation, customer education, etc.
Responsible for technical sales training, product/service sales forecasting, product/service pricing strategy development and execution
Defines, drives the realization and the launch of xxx products
Test the product specification regularly in the market (by focus group)
Maintains continuous contact with customers to understand their needs and to support sales
Finds, describes and recommends new business opportunities and product opportunities
Product research, including industry position and competitive analysis
Product requirements, including functional and usability requirements
Product detail requirements, including build-to specifications and support requirements
Team joint responsibilities including: go to market strategy, pricing strategy, product release and feature / function scheduling, product focused trade show, event and briefing planning, product packaging and distribution planning
Work with marketing research to identify customer preferences and market requirements for new products and enhancements to existing products
Drive product development across multiple functional departments including business development, operations, and marketing communications, balancing speed of development and deployment with effectiveness
Identify new product / business opportunities consistent with strategic plans and working with cross-functional teams to analyze and develop the opportunity
Track strategic opportunities and competitive threats