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Marketing & Sales Director / VP

Job Description:

Develop a marketing programs plan, which covers strategy, activities and budget
Hire and manage marketing programs professionals to execute all activities
Actively participate in the development of the company’s positioning and key marketing messages
Act as a company spokesperson
Work closely with the product development team to identify new products and will be responsible for leading global marketing and communication strategy
Conduct and specify marketing requirements for market and customer research
Identify opportunities and develop information to define markets, market potential, competition and product requirements that are the key to success
Define and communicate strategic vision for products
Define and document product descriptions and demonstrations
Prepare press releases, end user case histories and technology white papers
Maintain product status information and knowledge of customer requested and requirements using certain processes
Help identify and develop close key vendor relationships
Work with marketing and sales staff to produce programs that exceed customer expectations in sales and customer service
Define promotion activities, advertising plans, internet broadcasting, and will push the envelope on using the latest internet technology to create a national presence
Develop a public relations campaign, strengthen the sales strategy generating new revenue streams and guide the strategic outcomes for customer service
Responsible for executing marketing strategies and providing overall direction for the company marketing effort
Development of a marketing team and the identification of new opportunities
Develop and implement promotional efforts including print advertising, product brochures, promotions, website strategy and tradeshow execution for all products and services
Corporate identity branding, developing and implementing traditional and on-line campaigns
Establish relationships with PR and advertising agencies, and developing budgets for marketing
Responsible for formulating & administering corporate policies & developing long range goals & objectives
Provide strategic direction for the marketing division including sales and marketing support staff
Optimize plan profitability and position in the marketplace
Direct the entire group and individual marketing effort including planning & forecasting, overseeing all groups sales activities, analyzing and interpreting results obtained, and taking necessary corrective action
Establishes procedures and goals for the division
Serve as a member of the senior management team providing input and direction on the company’s strategic and operational goals and objectives