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PR Manager / Supervisor / Specialist / Executive

Job Description:

Manage the PR of the company through special events, relation’s promotions, press releases, and more
Performs basic product PR functions for several business lines
Prepare press release and other press material , media relation, distributing press materials
Work closely with Director and Manager of specific products to manage media inquiries , proactively pitch stories, events , and enhance company image
Interface with executives, including briefing them, staffing interviews and following up with press
Develop overall strategic plan and public relations initiatives aligned with company’s objectives
Utilize significant advertising expertise to provide guidelines and support to partners, business development managers, client service professionals and advertising/public relations staff
Develop, execute, and supervise broad advertising programs, including public relations and media relations activities such as advertising, mailings, media relations, and internal communications
Draft and distribute press release, ad copy and articles and survey results to ensure quality control and effectiveness
Be responsible for all the logistics necessary for a successful PR program
Work with the company’s external PR agency, both domestic and international
Manage an editorial calendar, maintaining a complete speaking engagement calendar, press/analyst tours, and managing the development and delivery of all press releases
Publicizing the different areas of the company’s business and products by coordinating the effort of agency
Working closely with business, trade and/or consumer press
Writing press release and other press material
Crafting messages and strategy for PR launches and announcements
Managing press tours and press events
Identifying, initiating and maintaining relationships with key reporters and analysts
Conceiving, preparing and planning story ideas to pitch to business, technology, trade and consumer press; online and broadcast and print
Developing and implementing a strategy to secure speaking engagements and sponsorship opportunities at conferences and trade shows to support the company’s leadership positioning
Develop reports and analysis of news coverage and trends in media
Responsible for developing, positioning and generating interest for the company’s strategy and competitive advantage
Defining and executing communication plans for all types of announcements, including company growth milestones, organizational changes; and securing public appearances for senior executives